Managing Your Career in the Age of Social Media: Creating a Professional Brand (Part 3)

Professional Brand - Part 3.jpg

Photo by Andrew Neel on Unsplash

When I was researching information for this series, my initial hypothesis was that the best strategy for young professionals and social media was to make your accounts private and minimize your internet presence. 

I was wrong (and I hate admitting that).

Social media is such a prevalent part of our lives today that people expect to see some sort of online presence and will use the content they see as an additional data point in their hiring decision.   In fact, they want to see what content you are putting out there, especially (but not only) if your career path has any intersection with marketing, branding, social media, digital content...you see where I am going with this. You are your own personal brand ambassador, and what better way to assess your capabilities than to see how you market yourself?

Since this is not my area of expertise, I am going to direct you to the experts in this space.  I’ve read through their recommendations and not only agree with their guidance but am also in the process of implementing their recommendations myself.

The first article is from Alison Doyle, a job search expert for The Balance Careers and one of the industry's most highly-regarded career experts.  Click here to read her take on creating a professional online presence.

Alison’s website, CareerToolBelt.com, has been recognized by Forbes as one of the Top 100 Websites For Your Career and included on the Job Search Bible list of 25 Best Career Websites, Alison has been noted as a leading person to follow on Twitter by Business News Daily, Career Sherpa, FlexJobs, The Guardian, YouTern, and Mashable, and one of the top people to follow on LinkedIn by CareerContessa, JobScan, Lifehack, and The Muse

The second article is from John DiScala, or @JohnnyJet.  Click here to read his five tips on creating a professional online presence.

John has traveled over 100,000 miles a year since starting his newsletter in 1995 and has visited close to 100 countries. He writes about how to maximize your credit card points, find travel deals and cheap flights, and benefit from insightful travel tips. He has hosted a television special on the Travel Channel and was recently named one of Forbes’s Top 10 Travel Influencers for 2017. He now appears every Saturday on Leo Laporte’s The Tech Guy show talking about travel and technology, and travels the world with his wife, Natalie DiScala, and their son Jack. 


Finally, here is a Q&A with tips on how to create your personal story and deploy it consistently and authentically across multiple online platforms.  Marketing expert and entrepreneur Vana Koutsomitis says that “We aren’t paying enough attention to how we market ourselves online” and that “the most common mistake I see is when someone ignores their online presence and hopes their story is told correctly.” 

Vana C. Koutsomitis is a speaker, a writer, and an entrepreneur focused on marketing, business development, and network-building. A former financial professional, she was a runner-up on BBC’s The Apprentice. She founded the financial networking company The CityStreet, flavored wine company VinobyVana, and, most recently, DatePlay, an app that combines online dating with gaming. Koutsomitis holds a BS from Cornell University and an MBA from Oxford University.

Are you already managing your professional “brand” online? If so, what tips and suggestions do you have for doing this effectively and efficiently?


Posted on July 22, 2019 and filed under Career Insights.